Whether you’re new to email marketing or already know your way around, you likely have the same goal: to send emails that’ll keep subscribers engaged and in love with your brand. But here’s the thing: it’s not enough to send a few emails every now and then to earn your subscribers’ love and affection. It [...]
The promise of search advertising is that you can show ads where you target selected keywords and only pay when users searching for those keywords on Google click on your ads. It seems simple but there’s more to it, considering that you are likely one of the hundreds or thousands of advertisers who are selling [...]
While there are more women than ever starting and leading businesses, female entrepreneurs still face some unique challenges. Fortunately, there are lots of supportive, inspirational women around the world who share strong, empowering wisdom to help aspiring female entrepreneurs push through and succeed. So, no matter what challenges and obstacles you’re dealing with while trying to start or grow your [...]
Being a solopreneur or the only person in the small business marketing department usually means having to constantly juggle 101 things at a time. One moment you’re writing press releases and blog posts and the next you’re planning an email marketing campaign or analysing weekly social media stats. Even if you do have the skills [...]
